SEO (11) Frameset and Key terms

Factors that must be avoided during webpage construction:

1. Frameset

These factors are not discussed in any specific order. Each factor is significant and plays an important role in improving the ranking of a website in search engine results.

Key terms

Key terms are queries by search engine users to find the information that they are looking for. Research should be conducted to identify the most and least used search terms relevant to the web page. Once the key terms are identified, they should be incorporated into the web page in a manner which would not constitute abusing the search engine. Search engines are misled by artificially inflating the density of key terms.

A higher density of key terms in a web page may lead to higher search engine rankings. It is advisable to purchase the domain name of a website which is identical to a key term. The domain name of a website is a primary factor used by search engine relevancy algorithms to rank a website.

A good source to identify key terms is www.wordtracker.com. Wordtracker gives suggestions based on over 300 million key terms used by users from Metacrawler.com and Dogpile.com in past 120 days with the actual frequency of key term and the predicted frequency.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 25-26

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