SEO (10) Search engine optmization

Search engine optmization

Search engine optimization can be defined as the process of fine tuning a web page so that it achieves higher ranking in search engine results. There is a very thin line separating search engine optimization and search engine spam. Any web page undergoing optimization should be not be optimized to a level where by it may qualify for search engine abuse. If a web page is detected as search engine spam, it may be penalized or even removed from the search engine index. The website will not show up in search results nor will it be indexed by a search engine spider until it is added back to the search engine index.

Factors affecting SEO

Search engine optimization of a website can be broken down into two distinct groups.

1. Web page optimization

2. Web site optimization

Both categories are inter-related. All factors within each category should be paid equal attention to achieve proper optimization of the site.

Factors which tend to improve ranking of a webpage in search engine results are:

1. Key Terms
2. Title Tag
3. Meta Tags
4. Body Text

• Alternative Text in Img Tag
• H1-H6 tags

5. Menu bar
6. Keyword density analysis
7. HTML code validation
8. Absolute vs Relative URL
9. Tables in HTML code

Factors which play a role in improving the ranking of the entire website are:

1. Sitemap

2. Inbound links

3. Outbound links

4. Reciprocal linking and link building

5. Search engine friendly URL

6. Domain name

7. 404 Error page

8. 301 Redirection

9. Robots.txt meta file

10. Search engine submission

11. Visitor analysis

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 23-25

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