Search engine optimization strategy based on assumptions are verified using a trial and error. There is no literature on the subject which can claim that the model can generate a set of a certain rank in certain search engine results. Research work for this study was conducted by reviewing the relevant literature and apply these techniques to obtain smooth process that can be incorporated into the development stages of a software project website.
TermsBefore one considers the potential of search engines as a marketing tool, one must become acquainted with internet marketing. Internet marketing like any other marketing based on the basic principles of marketing - Making sold to consumers.
Key terms related to internet marketing are:
1. Visitor: Internet users who visit this site
2. Targeted Visitors: Visitors to the website who are interested in what the site has to offer
3. Publisher: Any individual / organization that offers advertising space on the site
4. Advertisers: Any individual / organization interested in buying advertising space on your website
5. Affiliate: A web site that provides internet traffic to another website in exchange for sales commissions
6. URL: Uniform resource locator is the global address of documents and other resources located on the Internet
7. CTR: Click through rate is the number of clicks divided by the total number of ad impressions during the period of time
8. Above the fold: The web pages can be viewed in a browser without scrolling
9. Affinity Marketing: Marketing strategies based on buying patterns established
10. Click Tracking: The process of tracking and auditing visitors referred by the publisher of the Web site to advertisers. This is done by setting a cookie on the visitor's browser is recorded publishers, links and the level of payment
At the lowest level, internet marketing can be classified into three pricing models. They are CPM - Cost per millimeter, CPC - Cost per click, and CPA - Cost per acquisition.
This model is the behavior shown by the visitors on the publisher's website.
1. CPM or Cost per millimeter is the cost per 1,000 ad impressions shown on publisher's website
2. CPC or cost per click is a cost paid by the advertiser when a visitor to a Web site publisher clicks on the ad and arrived at the advertiser's Web site regardless of impressions displayed. Psychology is that visitors are interested to visit the advertiser's website and click on ads because of action
3. CPA or Cost per acquisition is generally a commission paid by the advertiser for behavior on the advertiser’s website by a targeted visitor resulting in an action desired by the advertiser. This is a direct marketing model and takes different forms, most popular of which are:i. CPL or Cost per lead pays a flat fee for obtaining a consumer lead, such as signing up for a newsletter programii. CPS or Cost per sale pays a commission based on a transaction made by the consumer, such as a purchase
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