SEO (3) IP Cloaking and Doorway Pages
SEO Spam -IP Cloaking
IP Cloaking is the practice of creating specialized web pages with the intention of serving search engine spiders. These web pages are invisible to normal visitors. The pages are programmed to detect whether the URL request is coming from a regular browser or a search engine spider and serve each request with different page content. The end result is that the spider sees a highly optimized web page with a heavy keyword density while the visitor is served with the regular page.
SEO Spam -Doorway pages
Doorway pages serve as a bridge for the spider. The doorway pages are created for the same purpose as cloaking only that they are served to all incoming requests. The doorway page has a meta refresh tag which will redirect the visitor to the appropriate page or a link that the visitor has to click to reach the destination. Doorway pages are also used to inflate link popularity
article by SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 49
IP Cloaking is the practice of creating specialized web pages with the intention of serving search engine spiders. These web pages are invisible to normal visitors. The pages are programmed to detect whether the URL request is coming from a regular browser or a search engine spider and serve each request with different page content. The end result is that the spider sees a highly optimized web page with a heavy keyword density while the visitor is served with the regular page.
SEO Spam -Doorway pages
Doorway pages serve as a bridge for the spider. The doorway pages are created for the same purpose as cloaking only that they are served to all incoming requests. The doorway page has a meta refresh tag which will redirect the visitor to the appropriate page or a link that the visitor has to click to reach the destination. Doorway pages are also used to inflate link popularity
article by SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 49
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