SEO (1) Search Engine Spam
Search engine spam
Manipulation of web pages to improve rakings in search engine results is defined as search engine spam. Guidelines that are considered as search engine abuse have been outlined by industry leading search engines. They are available at:
Spammers are constantly reinventing techniques to outdo spam control set forth by search engines. Nevertheless, search engines constantly upgrade their spam policies with constant modifications to their algorithms. Since the algorithms are proprietary, there is no definite way of knowing what a search engine considers spam. On detection of a website as an offender/abuser, the search engines may penalize the website or even remove the site from the index. Once blacklisted as a spammer, the website will not be crawled by the spider. One needs to communicate with search engine staff to get the website back into the crawling index. This process of communication between the website owner and the search engine staff is time consuming thus costing the owner valuable traffic and new clients.
article by SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 46-47
Manipulation of web pages to improve rakings in search engine results is defined as search engine spam. Guidelines that are considered as search engine abuse have been outlined by industry leading search engines. They are available at:
- Google www.google.com/webmasters/guidelines.html
- Yahoo! Search help.yahoo.com/help/us/ysearch/basics/basics-18.html
- MSN Search search.msn.com/docs/siteowner.aspx
Spammers are constantly reinventing techniques to outdo spam control set forth by search engines. Nevertheless, search engines constantly upgrade their spam policies with constant modifications to their algorithms. Since the algorithms are proprietary, there is no definite way of knowing what a search engine considers spam. On detection of a website as an offender/abuser, the search engines may penalize the website or even remove the site from the index. Once blacklisted as a spammer, the website will not be crawled by the spider. One needs to communicate with search engine staff to get the website back into the crawling index. This process of communication between the website owner and the search engine staff is time consuming thus costing the owner valuable traffic and new clients.
article by SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 46-47
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