SEO (3) Research Conducted
Search engine optimization strategies are based on assumptions which are verified using trial and error. There is no literature on the subject which can claim that following a set model can result in a certain ranking in the results of a specific search engine. The research work for this study was conducted by reviewing relevant literature and applying these techniques to derive a refined process which can be incorporated into the software developmentstages of a website project.
The research conducted enabled the author to gain more exposure to the relevancy algorithms of Google (www.google.com), Yahoo! Search (search.yahoo.com) and MSN Search (search.msn.com) [Chapter II: Search Engines]. A search engine optimization process has been outlined by the author in Chapter III. This process classifies different optimization schemes into techniques that may be applied to individual web pages and the entire website. Search engine spamming strategies have been listed in Chapter IV. These strategies are identified by major search engines as spam and should be restrained to avoid penalty. Chapters V focuses on bid jamming and click fraud which has become prevalent in search engine marketing industry and increases awareness regarding these malpractices.
Source : SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese hal 10-11
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