SEO (1) Significance of search engines

Significance of search engines

The significance of search engines on the internet is analogous to that of operating systems for computers. The inception of search engine technology began with the creation of ARCHIE [1] by Alan Emtage in 1990. Today, search engines have evolved as the most crucial business application on the internet due to its enormous potential to provide highly targeted consumer traffic to business to consumer (B2C) websites. From a marketing perspective it is more affective for an online business to be listed in the first three pages of search engine results than any other form of online marketing.

Few observations that highlight the relevance of search engines are:

1. 84.8% of internet users find websites through search engines [2]

2. 81.7% of internet users read only the first three pages of search results [3]

3. 87.2% of internet users use their favorite search engines to launch their queries [3]

These observations are based on surveys conducted by Graphic, Visualization and Usability center at Georgia Institute of Technology (www.gvu.gatech.edu), iProspect (www.iprospect.com), webSurveyor (www.websurveyor.com), Stratagem Research (www.strategeminc.com) and Survey Sampling International. (www.surveysampling.com). They emphasize key aspects in the behavior of internet users with regard to search engines:

1. Dependability on search engines

2. Trust in search engine results

3. Loyalty to search engines

Search engines have thus become a gateway to gain targeted visitors so much so that search engine optimization and search engine marketing have become the focal point of internet marketing.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese hal 15-17

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