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SEO (6) Link Farming,FFA and Mousetrapping

2010-03-20T13:44:00.002+07:00

SEO Spam-Link farming

Link farming is the process of artificially inflating the inbound links to the website by organized exchange of links. The reciprocal linking program can be abused by exchanging links with other websites which are not related to the content or the theme of the website.

SEO Spam-FFA

Free for all web pages are usually pages which have hardly any content except links to other websites. FFA is a malicious technique to inflate link popularity.

SEO Spam-Mousetrapping

Mousetrapping uses JavaScript handlers to open up new windows with content that is of no interest to the visitor. The visitor is prevented from leaving the site. Whenever the visitor tries to close the window another window opens. Sometimes, mousetrapping is programmed to end after a finite number of new browser windows. Otherwise, the visitor will have to close the browser program using the Task manager, thus losing all other open windows.
Search engine spam is directly related to the evolution of search engine algorithms. Spammers come up with new strategies every day to adapt to restrictions imposed by search engines. Search engines try to isolate these strategies and penalize websites participating in spam. It is best not to use any spamming methods to increase popularity of one’s website.

article by SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 51-52

SEO (5) Excessive Popups,Inflating link Popularity and ALT Stuffing

2010-03-20T13:40:00.001+07:00

SEO Spam-Excessive popups
Yahoo specifies that they consider excessive popups as spam. This is related to mousetrapping. Hence a website should have a maximum of 1 to 2 popup’s per page.

SEO Spam-Inflating link popularity
Internal link popularity can be inflated by creating an infinite amount of dynamically created web pages with content of little use to point to popular web pages within the site, thereby inflating the internal inbound links of the web pages. This tends to increase the PageRank of the intended web pages.

SEO Spam-ALT stuffing
This is a special case of keyword stuffing. Like the input tag, the ALT attribute is almost invisible from the visitor. The visitor sees the content of the ALT attribute only when the mouse is over the image. This attribute can be manipulated to have a very long string of keywords which have no relevance to the image or the webpage. This increases the keyword density of the web page

SEO (4) Pagejacking and Domain Duplication

2010-03-20T13:37:00.002+07:00

SEO Spam -Pagejacking

Pagejacking or content duplication is the practice of copying content (HTML source code) from another site and creating duplicate copies of web pages on one’s site. These illegitimate web pages are indexed by spiders and show up in search engine results. The spammer uses these pages to attract visitors. The visitors are tricked into thinking that the illegal site is the site they are looking for. Once on the site, the visitors may become victims of mousetrapping.

SEO Spam -Domain duplication

The practice of creating identical websites with the only difference that they have different domain names is termed as domain duplication. This would enable the websites to occupy multiple listings in the search engine results on the same page. Since these web pages are identical, their rankings will more or less be the same. The visitor is thus tricked into visiting the same content from search engine results since adjoining listings point to the same content.

article by SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 50

SEO (3) IP Cloaking and Doorway Pages

2010-03-20T13:33:00.002+07:00

SEO Spam -IP Cloaking

IP Cloaking is the practice of creating specialized web pages with the intention of serving search engine spiders. These web pages are invisible to normal visitors. The pages are programmed to detect whether the URL request is coming from a regular browser or a search engine spider and serve each request with different page content. The end result is that the spider sees a highly optimized web page with a heavy keyword density while the visitor is served with the regular page.

SEO Spam -Doorway pages

Doorway pages serve as a bridge for the spider. The doorway pages are created for the same purpose as cloaking only that they are served to all incoming requests. The doorway page has a meta refresh tag which will redirect the visitor to the appropriate page or a link that the visitor has to click to reach the destination. Doorway pages are also used to inflate link popularity

article by SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 49

SEO (2) Spamming Techniques and Hidden Text

2010-03-20T13:29:00.001+07:00

SEO Spamming techniques

Below are the different types of spamming methods that have been used to improve rankings.
1. Hidden text
2. IP Cloaking
3. Doorway pages
4. Pagejacking
5. Domain duplication
6. Excessive popup
7. Inflating link popularity
8. ALT stuffing
9. Link farming
10. FFA
11. Mousetrapping

SEO Spam Hidden text

Hidden text or keyword stuffing is the practice of overloading a webpage with keywords and key phrases. These are invisible to the visitor but are present in the body of the webpage. Since search engines read the HTML source code of web pages, this text is visible to the spider. The spider is manipulated to believe that due to the high occurrence of keyword in the content of the web page, the web page is highly relevant to the keyword and hence assigns a higher ranking to this webpage. Various techniques can be employed to inflate the density of keywords. Most prominent among these are:
1. Hidden input tag

2. Invisible text
This is done by rendering the color of the font with the background color of the web page so that these characters are invisible to the naked eye

SEO (1) Search Engine Spam

2010-03-20T13:16:00.003+07:00

Search engine spam

Manipulation of web pages to improve rakings in search engine results is defined as search engine spam. Guidelines that are considered as search engine abuse have been outlined by industry leading search engines. They are available at:

Google www.google.com/webmasters/guidelines.html
Yahoo! Search help.yahoo.com/help/us/ysearch/basics/basics-18.html
MSN Search search.msn.com/docs/siteowner.aspx

Consequences of spamming

Spammers are constantly reinventing techniques to outdo spam control set forth by search engines. Nevertheless, search engines constantly upgrade their spam policies with constant modifications to their algorithms. Since the algorithms are proprietary, there is no definite way of knowing what a search engine considers spam. On detection of a website as an offender/abuser, the search engines may penalize the website or even remove the site from the index. Once blacklisted as a spammer, the website will not be crawled by the spider. One needs to communicate with search engine staff to get the website back into the crawling index. This process of communication between the website owner and the search engine staff is time consuming thus costing the owner valuable traffic and new clients.

article by SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 46-47

SEO (20) Visitor Analysis and Frameset

2010-03-20T12:57:00.003+07:00

Visitor analysis

One more for SEO search engine optimation is Visitor Analysis is an important part of website maintenance. www.statcounter.com (US$ 29 per month) is a paid service that maintains website statistics. Website statistics gives in depth information about the geographical location of visitors, search terms used to reach the website, referring websites, popular web pages, Operating system, monitor resolution, browser information and time spent on the website by each visitor and peak traffic hours during each day. This information can be utilized to cater to different types of visitors with their individual needs which would add value to the time spent by the visitor on the site. An example would be the monitor resolution of the visitor. This information can be used to tune up the site so that minimum scrolling is needed. Another benefit would be to keep a check that the server never goes down during peak traffic hours.

Frameset

Search engines tend to dislike websites with frames. Frames have their inherent problems like book marking. A visitor who wants to bookmark a specific page on a website using frames is unable to do so. Search engines view pages using frames as different web pages even though it might visually appear as a single page. Hence the search engine may misunderstand the content of the webpage even though it might make perfect sense to the visitor. Though there are solutions to make a website using frames to display similar contents to the visitor as well as the search engine, it is better to avoid using frames altogether.

article by SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 45-46

SEO (19) 404 Error page and 301 Redirection

2010-03-01T20:03:00.000+07:00

404 Error page

A 404 error page states that the page cannot be found. The spider receives this page from the server in response to a valid URL request. This page along with all rankings will be dropped from the search engine index. Moreover, the spider makes no attempt to crawl the website on receiving this page. Customize the 404 error page, typically with a sitemap to ensure successful crawling of all other web pages by the spider.

301 Redirection

301 Redirection is a spider/visitor friendly strategy to redirect one webpage to another for websites hosted on Apache servers. 301 Redirection is implemented by specifying the source and destination URLs in the .htaccess file. 301 Redirection is interpreted as “moved permanently”. This is required to ensure stability of PageRank for the site. Google interprets http://www.mysite.com and http://mysite.com as two different URLs. As a result, Google assigns different PageRank to same web pages depending on whether they have www in the domain name. This causes the PageRank for mysite.com to be distributed between http://mysite.com and http://www.mysite.com. Implementing a 301 redirect from http://mysite.com to http://www.mysite.com will ensure that all pages will be indexed as http://www.mysite.com/myexample.htm. One should pay close attention to ensure that all link building strategies use www in the URL like:

1. “Link to Us” page

2. Search engine and directory submissions

3. Reciprocal linking code

4. Absolute URLs within the site

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 42-43

SEO (18) Search engine friendly URL

2010-03-01T19:47:00.003+07:00

Search engine friendly URL

Many websites have dynamically generated content. Content is dynamically generated in most cases by passing parameters in the URL. The URL in case of a dynamic webpage resembles http://www.mysite.com/index.php?pageid=70. This URL will be indexed by a search engine. However, there is often more than one parameter attached to the URL like sort order, navigation setting. Hence different URLs end up pointing to the same webpage.

http://www.mysite.com/album/viewcat.php?pageid=70&orderby=hitsD (Hits Descending)

http://www.mysite.com/album/viewcat.php?pageid=70&orderby=hitsA (Hits Ascending)

http://www.mysite.com/album/viewcat.php?pageid=70&orderby=titleD (Title Descending)

http://www.mysite.com/album/viewcat.php?pageid=70&orderby=titleA (Title Ascending)

There is no way for the search engine to justify which parameter identifies a new page and which parameter is a setting that does not justify indexing the URL as a new page. Hence spiders have been programmed to detect and ignore dynamic pages. This can be resolved by making the URL search engine friendly by replacing the database characters (#&*!%) with equivalent search engine friendly terms or characters. The above four URLs can be made search engine friendly as follows:

http://www.mysite.com/album/viewcat.php/pageid.70/orderby.hitsD

http://www.mysite.com/album/viewcat.php/pageid.70/orderby.hitsA

http://www.mysite.com/album/viewcat.php/pageid.70/orderby.titleD

http://www.mysite.com/album/viewcat.php/pageid.70/orderby.titleA

The webpage is indexed since the spider is fooled into believing that since the URL does not contain a database character, it is not a dynamic webpage. This might be an intermediate solution adopted by search engine spiders until there is technique that will allow spiders to index dynamic web pages, since the problem of isolating unique pages from their clones is not resolved by generating search engine friendly URL. This type of conversion between dynamic URL to search engine friendly URL and vice-versa can be achieved on almost all types of servers either by proper configuration or installing third party software. One should communicate with their hosting service provider to know more about the software/server configuration available to generate search engine friendly URL. The website code may have to be modified to generate search engine friendly URL in each anchor tag that is parsed by the API.

Mod_rewrite module in Apache server is used to make a URL search engine friendly. A URL request for “http://www.mysite.com/album/viewcat.php/pageid.70/orderby.hitsD” may be translated by mod_rewrite to

“http://www.mysite.com/album/viewcat.php?pageid=70&orderby=hitsD“

depending on the regular expression specified.

The web programmer will have modify the script to generate URL’s of the type

“http://www.mysite.com/album/viewcat.php/pageid.70/orderby.hitsD”

instead of “http://www.mysite.com/album/viewcat.php?pageid=70&orderby=hitsD”

within the web pages so that all URLs on the website are search engine friendly.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 37-38

SEO (17) Outbound links

2010-03-01T19:38:00.001+07:00

Outbound links

Outbound links may improve the ranking of a website as long as the website is citing good websites. Good websites are the ones which have been recognized as authorities in the industry relevant to the website. Outbound links may cause PageRank Leak as discussed in the preceding chapter. If one is following a reciprocal linking program, PageRank Leak can be minimized by masking the destination URL of outbound links using JavaScript code or using the NOINDEX NOFOLLOW property in the Robots Meta Tag. This is not an ethical practice but is followed by some websites. An ethical solution would be to maintain outbound links to a few authoritative and related websites. Avoid linking to websites which follow the practice of masking URL in a reciprocal linking program as this would cause a PageLeak with no worthwhile benefit.

Reciprocal linking and link building

Reciprocal Linking is a strategy to gain inbound links from websites that share the same idea as one’s website and provide an outbound link in exchange. This strategy improves the link popularity of a website. Link popularity can be defined as number and quality of inbound links to a website. Reciprocal linking is done by searching for websites that share the same idea and requesting for an inbound link in exchange for an outbound link. These websites should be rich in keywords and phrases that are emphasized on one’s website. Before starting a reciprocal linking strategy one should have the following web pages in place. They are:

1. A webpage which contains outbound links to websites (Link directory). This webpage should be linked from the homepage so that it gets indexed by the search engine spider.

2. A “Link to Us” page which gives cut and paste HTML code to link to one’s website.

Once these pages are in place, one should send emails to webmasters of short listed sites expressing interest in reciprocal linking. Key points to ask in this email are whether they would allow placing an outbound link on one’s website and if so, do they expect a specific format (text link, image, flash movie, etc.) and the HTML code that should be used for an inbound link. A text link will be most effective as an inbound link. Pay close attention to the link text in the anchor tag.

Zeus by cyber-robotic.com is a highly effective reciprocal link building software (Cost US$ 195). Zeus is a robot/spider which crawls the internet to find websites that have similar themes as one’s website. Once the list of sites is compiled, Zeus can be used to send personalized email messages to webmasters of these websites, track and maintain the details of each site. It dynamically generates keyword tuned link directory pages which can be uploaded to one’s website.

CPA affiliate programs provided by third parties like Commission Junction may bring qualified leads to one’s website. But if a website hosts its own CPA program, it serves a dual purpose. Not only does an affiliate program bring qualified leads, but also indirectly builds inbound links to the website. iDevAffiliate v4.0 Gold Edition (Cost US$ 149) by idevdirect.com is a popular software used by many merchants to host their own affiliate programs. One can promote their affiliate program by submitting to affiliate program directories, specifying the terms of their affiliate program.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 35-36

SEO (16) Inbound links

2010-03-01T19:25:00.003+07:00

Inbound links

For Google, inbound links help determine the PageRank of a website. Without any inbound links, a website is practically invisible to the search engine. One way for the search engine spider to index a website is by following inbound links from another indexed website. The alternative is to manually submit the website to the search engine spider’s crawling list. Though manual submission is encouraged, there is never a guarantee that the website will be indexed. On the other hand if there are inbound links from other sites, it is more predictable that the website will be indexed.

Inbound links from the following sources help in improving ranking of a web page

1. All major and local directories; Yahoo, DMOZ, LookSmart, trade, business and industry related directories

2. Suppliers, happy customers, sister companies and Partners

3. Websites which provide accompanying services

e.g. Inbound links from web hosting companies for a site selling website templates

4. Related websites but not competing websites

e.g. Websites that provide tutorials about web design and modification of website templates

5. Competing websites

Not all inbound links have the same weightage. Links from authoritative industry sources count more towards improving page ranks than links from a small private website. Some inbound links may have a negative effect on the PageRank. These are:

1. Links from FFA (Free for all) link pages

2. Link farms

Link farming is the process of organized exchanging of unrelated links between websites.

3. Links from doorway pages

Doorway pages are web pages created with the intent of inflating the inbound links of a website. These pages are created with the sole purpose of serving search engine spiders with optimized content which may boost the ranking of the webpage.

4. Links from discussion forms

Discussion forums can be maliciously used to inflate the inbound links to a website. Given a good but unmoderated message board, spammers may include messages to their spam pages as part of seemingly innocent messages they post. In a moderated message board, spammers post valid messages with links to their websites in their signatures.

Most search engines penalize websites which employ malicious techniques to inflate link popularity to the extent of removing the website from the index.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 33-35

SEO (15) Tables in HTML code

2010-02-27T15:17:00.005+07:00

Tables in HTML code

Tables are used in webpage construction to make the layout more organized. Some web developers may use tables within table to simplify the webpage structure for maintenance purposes. This adds a lot of irrelevant text decreasing the keyword density in the “Above the Fold” region of the webpage. Most web pages have menu bar on the left hand side or the top of the web page. Having the menu bar positioned in such a way may decrease the density of keywords in the “Above the Fold” region.

Few alternatives to these issues are:

1. Position the menu bar on the right side of the web page and keyword sensitive content on the the left side

2. Use CSS stylesheet to define individual tag specifics. This CSS code must be placed in a separate file

e.g. <td id="centerLcolumn">My Text</td>

instead of <td width="100" height="400" bgcolor="#000000" bordercolor="#CCCCCC"> My Text</td>

Sitemap

A site map is a web page with links to every webpage within the web site. This web page has high importance in the website. Once the sitemap gets spidered by a search engine, one can be sure that every page on the website has been indexed. When designing the sitemap of a website, key points to remember are:

1. The sitemap should contain HTML anchor tags

2. The link text should consist of keywords relevant to the destination webpage. The link text may contain identical phrase as the TITLE tag of the destination webpage. The link text is significant since it states what the content of the destination page may be. Link text is taken into consideration by the relevancy algorithm of search engines.

3. The sitemap should be visible to the search engine. This means that there must be a link from the every page of the website (typically in the footer) to the sitemap and spiders must be permitted to index the sitemap

A typical link on a sitemap may be modeled on the following example Gallery

Avoid the following:\

1. JavaScript handlers in anchor tag

<a href="#" onclick="gotoURL(gallery)">Gallery</a>

2. Flash movie for sitemap

3. Images instead of link text

4. Imagemap

5. Irrelevant link text

<a href="http://mysite.com/gallery.htm">Check this out</a>

If the sitemap has more than 100 links, split the sitemap into multiple pages. A guide to creating sitemaps is provided by Google and is available at http://www.google.com/webmasters/sitemaps/docs/en/about.html. It is advisable to read these guidelines and follow them while creating the sitemap.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 31-33

SEO (14) Keyword density analysis

2010-02-24T21:28:00.002+07:00

Keyword density analysis

Every search engine has a different keyword density calculation. Some search engines permit heavier keyword density on a webpage. Others like Google have stricter allowable density levels. The placement of keywords in different locations of the webpage has varying effects. A high density of keywords above the permissible limit will be considered as spam by the search engine and will cause the website to be penalized. Google allows a maximum of 2% of the webpage text to be keywords. Yahoo and MSN Search allow a keyword density of 5% [12].

A free tool to check keyword density of a webpage is available at www.searchengineworld.com/cgi-bin/kwda.cgi

HTML code validation

It is highly advisable to validate HTML code before submitting to search engines. Even though the webpage may look visually correct, it may have syntax errors which may be ignored by forgiving browsers like Internet Explorer. A free validation service is provided by W3C. This service is available at validator.w3.org. This software checks for W3C XHTML 1.0 compliance and gives a detailed report. W3C cascading style sheet validation is available at

jigsaw.w3.org/css-validator/

Absolute vs relative URL

Search engine spiders prefer absolute URL over relative URL. Search engine spiders may miss indexing some web pages when relative URLs are used. Absolute URLs will significantly reduce the portability of the website in the event of domain name change. This can be overcome by using a global variable which will contain the domain name of the website. This variable can be used to generate absolute URLs within web pages.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page text missing

SEO (13) Body text And Menu Bar

2010-02-24T20:49:00.003+07:00

Body text

Search engines tend to like unadulterated HTML code. The term adulteration is used in context of embedded JavaScript code, Flash movies and Image files. Search engines do not attempt to read these contents even though they might contain significant density of keywords within them. An example is the logo image on the website which in most case state the domain name and the caption. The caption may represent a keyword oriented phrase much similar to the title of the web page but since this information cannot be read by the search engines, it cannot be accounted to determine the relevancy of the web page. Simply put, “What a search engine cannot see does not exist on the web page”. This may or may not be true for human visitors but is certainly a rule adhered by the search engine spider. Flash text can only be read by FAST Alltheweb.com. None of the other search engines can read flash text or follow flash links. Similar to flash files is JavaScript code embedded within the HTML files. Most search engines ignore JavaScript code and links within this code [10]. Another factor to consider is the keywords appearing in the “Above the fold” region of a webpage. The higher the keyword density in this region, the more relevant the web page is for a given keyword.

With these factors in mind, one can adapt the strategies outlined below to optimize body text:

1. Include JavaScript code as a separate file. This can be done using the following HTML tag.

<SCRIPT LANGUAGE="JavaScript&<LINK href="myStyleSheet.css" rel="stylesheet" type="text/css">quot; SRC="myJavaScript.js"></SCRIPT>

2. Minimize usage of Flash movies

3. Always use ALT attribute in IMG tags. The HTML IMG tag is

Style sheets are incorporated in almost every web page to enhance the visual appearance of the web page. This might entice the visitor since one will find the appearance of the web page more appealing compared to plain HTML, but for a search engine spider, style sheets are unrelated text in the “Above the Fold” region. The web page content can be optimized by including the style sheet file over embedding the style sheet code using the LINK HTML tag:

Heading tags also play a very important role in the content of a web page. It is advisable to embed keywords in bold face within H1 to H6 tags with preference given to H1 tag over H6 tag as 1 through 6 determines the importance of the heading. Font faces like bold, italic and underline determine relative importance of text and should be used wherever applicable in conjunction with key phrases. A typical webpage may have keyword rich content with at least 200-250 words of text

Menu bar

Menu bar in a webpage link to the most important pages on the site. Since almost every page on the site contains menu, they vote for the pages linked by the menu bar. This increases link popularity of these pages within the website. These pages should have good targeted content and adhere to the linking guidelines discussed in the Sitemap section below. This may result in higher ranking for these pages.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 28-29

SEO (12) Title tag and Meta tag

2010-02-20T23:00:00.002+07:00

Title tag

The title tag is a very important component used by search engine relevancy algorithms to determine ranking. The title tag is also used by search engines in the search result listing. The title tag should incorporate a high frequency key term. At the same time the title should convey the overall information available on the web page, so that the user is enticed to click it. It is advisable to have different titles on different web pages of the same website. The title of a web page should reflect the overall content on the web page.

Meta tags

Meta tags are used to provide information about relevant keywords and the purpose of the web page. Meta keywords tag was used as determinant in the relevancy of a web page by early search engines. Currently very few search engines consider the meta keyword tag in their relevancy algorithms. With reference to Figure 9, one can see that the description provided in search results is the information in the DESCRIPTION meta tag. This information should be precise to entice a search engine user to click on the link.

A few Meta tags that should be paid close attention while optimizing web pages are:

1. <meta name="robots" content="..." />

Robots meta tag specifies instructions to a search engine spider whether the owner of the website would allow/disallow the spider from indexing other web pages that are linked from this page

2. <meta name="keywords" content="..." />

Keywords meta tag is used to indicate keywords relevant to the web page

3. <meta name="description" content="..." />

Description meta tag provides information regarding the intended purpose of the web page

It is worthwhile to spend extra time to have content related keywords and description on every page rather than specifying identical keywords and description for the entire website.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 26-27

SEO (11) Frameset and Key terms

2010-02-20T22:48:00.000+07:00

Factors that must be avoided during webpage construction:

1. Frameset

These factors are not discussed in any specific order. Each factor is significant and plays an important role in improving the ranking of a website in search engine results.

Key terms

Key terms are queries by search engine users to find the information that they are looking for. Research should be conducted to identify the most and least used search terms relevant to the web page. Once the key terms are identified, they should be incorporated into the web page in a manner which would not constitute abusing the search engine. Search engines are misled by artificially inflating the density of key terms.

A higher density of key terms in a web page may lead to higher search engine rankings. It is advisable to purchase the domain name of a website which is identical to a key term. The domain name of a website is a primary factor used by search engine relevancy algorithms to rank a website.

A good source to identify key terms is www.wordtracker.com. Wordtracker gives suggestions based on over 300 million key terms used by users from Metacrawler.com and Dogpile.com in past 120 days with the actual frequency of key term and the predicted frequency.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 25-26

SEO (10) Search engine optmization

2010-02-20T22:34:00.002+07:00

Search engine optmization

Search engine optimization can be defined as the process of fine tuning a web page so that it achieves higher ranking in search engine results. There is a very thin line separating search engine optimization and search engine spam. Any web page undergoing optimization should be not be optimized to a level where by it may qualify for search engine abuse. If a web page is detected as search engine spam, it may be penalized or even removed from the search engine index. The website will not show up in search results nor will it be indexed by a search engine spider until it is added back to the search engine index.

Factors affecting SEO

Search engine optimization of a website can be broken down into two distinct groups.

1. Web page optimization

2. Web site optimization

Both categories are inter-related. All factors within each category should be paid equal attention to achieve proper optimization of the site.

Factors which tend to improve ranking of a webpage in search engine results are:

1. Key Terms
2. Title Tag
3. Meta Tags
4. Body Text

Alternative Text in Img Tag
H1-H6 tags

5. Menu bar
6. Keyword density analysis
7. HTML code validation
8. Absolute vs Relative URL
9. Tables in HTML code

Factors which play a role in improving the ranking of the entire website are:

1. Sitemap

2. Inbound links

3. Outbound links

4. Reciprocal linking and link building

5. Search engine friendly URL

6. Domain name

7. 404 Error page

8. 301 Redirection

9. Robots.txt meta file

10. Search engine submission

11. Visitor analysis

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 23-25

SEO (9) Overlap analysis

2010-02-12T13:23:00.008+07:00

A study conducted by Dogpile.com in collaboration with the University of Pittsburg and Pennsylvania State University in April 2005 and July 2005 reveals that only 1.1% of 485,460 first page search results were the same across Google, Yahoo!, MSN Search and Ask Jeeves [8]. The study of search engine results for a given keyword over different search engines at the same time is termed as Overlap analysis and forms the basis of Meta search engines like Dogpile.com. Meta search engines send search queries to popular search engines and their results are displayed together on a single page. Since Google, Yahoo! Search and MSN Search are significant in terms of percent share of search queries answered, it is important to optimize the web pages to achieve top rankings in all three search engines.

1. Yahoo Search displayed “imageblowout.com” on the page# 1 of search results

2. MSN Search displayed “imageblowout.com” on the page# 2 of search results

3. Google displayed “imageblowout.com” on page# 55 of search results

The reason for the substantial difference in the ranking between Google search results and Yahoo! Search and MSN Search results is due to proprietary relevancy algorithms used by these search engines. Yahoo! Search and MSN Search use content based relevancy algorithms. The title tag of imageblowout.com is “Imageblowout – Free Image Library for Commercial Use”. This is an exact match to the keyword used to perform the search query, hence the higher rankings in Yahoo! Search and MSN Search.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 20-22

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SEO (8) Page Rank and Trust Rank Algorithms

2010-02-12T11:19:00.003+07:00

Page Rank and Trust Rank Algorithms

Google determines rankings of its search result listings using PageRank and TrustRank algorithms. It is important to understand these algorithms since the higher one’s website ranks in search engine results, higher the potential to gain more targeted visitors.

PageRank : The rank of a webpage in organic search results of Google is determined by PageRank.

PR(A)=(1-d) + d[PR(T1)/C(T1) + … + PR(Tn)/ C(Tn)]

where

PR(A) is Page Rank of web page A

T1…Tn are web pages that point to page A

d is damping factor which can be set between 0 and 1. It is usually set to 0.85

C(A) are the number of links going out from web page A

PR(A) is based on the concept that a random surfer who is given a web page A keeps clicking on links at random until he gets bored. The surfer never hits the back button. On getting bored, the random surfer requests a random web page. The probability that a surfer visits a page A is PR(A). The damping factor d is the probability that at each page, the surfer gets bored and requests another random web page. A variation that is added to the PageRank calculation is that different damping factors may be assigned different pages T1…Tn which link to page A.

One can conclude from the PageRank equation that:

1. The more inbound links a web page has, the higher the PageRank

2. It is better to have inbound links from a web page that has high PageRank and few out links over a webpage with high PageRank and too many out links.

e.g. PR(X) = 4 and C(X) = 5 then d[PR(X)/C(X)] = 0.85d

PR(Y) = 8 and C(Y) = 100 then d[PR(Y)/C(Y)] = 0.085d

PageRank forms a probability distribution over web pages, so the sum of all web pages’ PageRanks will be 1. PR(A) can be calculated using an iterative algorithm, and corresponds to principal eigenvector of the normalized link matrix of the web .

PR(A1) + PR(A2) + PR(A3) + … + PR(An) = 1

PR(A) = (1-d) if web page A has no inbound links.

There are hundreds of web pages added to the World Wide Web every moment. Since sum of PageRank of all web pages over the WWW is a constant i.e. 1, this means that as more pages are added to the WWW, PageRank of each web page gets constantly updated to accommodate the PageRank of new web pages’. Assume that, if a web page has no inbound links, (1-d)≈ 0. As inbound links increase the PageRank of a webpage, one can conclude that outbound links decrease the PageRank of a web page. This decrease in PageRank of a webpage due to outbound links is called PageRank Leak.

To ensure a high PageRank it is necessary that:

1. A web page should have high number of inbound links

2. A web page should have low number of outbound links

The PageRank algorithm determines the importance of a web site by counting the number of inbound links. This concept can be manipulated by artificially inflating the number of inbound links to a web page. PageRank also does not incorporate the quality of the web page in its calculations. Hence Google is developing the TrustRank algorithm and has registered the trademark for TrustRank on March 16, 2005.

TrustRank : According to Gyongyi, Garcia-Molina and Pederson, the proposed algorithms for TrustRank rely on the PageRank algorithm. This algorithm takes into account, not only the inbound links to a web page but also the quality of the web page. To determine the quality of a web page, a panel of human experts will identify a set of reputable web pages that will act as the seed for the spider. This algorithm is based on an empirical observation that: good pages seldom point to bad ones.

One can conclude that a web page can achieve higher TrustRank if:

1. Reputable (good) web pages link to the web page

2. The web page does not link to any bad web pages

3. The web page does not mislead the search engine or employ search engine spam

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 17-20

SEO (7) Web directories

2010-02-12T10:40:00.004+07:00

Web directories

Most search engine spiders use web directories as the seed or starting point for their crawl. A web directory is a human compiled listing of URLs to thousands of websites categorized into different groups. Most well known directories are DMOZ (www.dmoz.org) and Yahoo! Directory (dir.yahoo.com).

DMOZ is the largest and most comprehensive human-edited directory on the internet. Listing a website in DMOZ is free. It takes around 3 weeks to 6 months for a listing to be approved. If the submission is improper there is a good chance that the listing will be denied. Yahoo! Directory is a paid directory with an annual recurring cost of US$ 299 fo commercial sites and US$ 600 for sites with adult content. Yahoo also provides a free listing feature but there is no guarantee whether the listing will be accepted or rejected. Search engines view directory listings as a vote of confidence in web sites [9]. Being listed in either of these directories is crucial since most popular search engines spider these directories and one can be certain that their website will be spidered by the search engine if these directories link to their site.

Search engine relationship chart

Figure 4 illustrates the relationship between major search engines and directories.

One can conclude that:

DMOZ acts as the seed for Lycos (www.lycos.com), HotBot (www.hotbot.com), AOL Search (search.aol.com), Teoma (www.teoma.com), Google, iWon (www.iwon.com) and Netscape Search (search.netscape.com)
Yahoo! directory acts as the seed for Yahoo! Search and AltaVista (www.altavista.com)
Google Adwords (adwords.google.com) provides paid search results to Google Search,HotBot AOL Search, Lycos, Ask Jeeves (www.askjeeves.com), Teoma, iWon, Netscape Search
Yahoo! Search marketing (searchmarketing.yahoo.com) provides paid search results to Yahoo! Search, AllTheWeb (www.alltheweb.com), AltaVista and MSN Search

to download this article with pictures click here: SEO articles Web directories

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 13-15

SEO (6) Search Engines

2010-02-11T10:17:00.001+07:00

SEARCH ENGINES

Crawler based search engines

Search engines are software programs that provide users with URL of relevant internet web pages

relative to the keyword used to perform the search.

A crawler based search engine consists of:

1. Spider/Crawler visits a web page, stores a mirror image of all the information

gathered from the web page on visit date and time and follows URL to other web

pages within the site and other web sites. The mirror copy is called cached page.

The spider returns to all web pages previously crawled to maintain up to date information about these pages.

2. Indexer is a catalog which consists of copies of all web pages crawled by the spider

with date time stamp. There is generally a delay between spidering a web page and adding it to the index.

The search engine results are derived from the index and hence may not reflect the spidered web pages until the index is updated.

3. Search software searches through all pages recorded in the index in response to a query and returns URL of related

web pages ranked in an order determined by the search engine relevancy algorithm.

A relevant search engine result may be defined as the set of URLs displayed in response to a user query of which the user clicks one or more URLs.

Relevancy of search engine result is relative to the user as two users querying the same search engine with the exact same keyword may be searching for very different information.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 12-13

SEO (5) Internet advertising pricing models

2010-02-11T09:52:00.004+07:00

Internet advertising pricing models

At the lowest level, internet marketing can be classified into three pricing models.

They are CPM – Cost per milli, CPC – Cost per click, and CPA – Cost per acquisition.

These models are behaviors exhibited by visitors on the publisher’s website.

1. CPM or Cost per milli is the cost per 1000 impressions of advertisement displayed on the publisher’s website

2. CPC or Cost per click is the cost paid by the advertiser when a visitor to the publisher’s website clicks on the advertisement and arrives at the advertiser’s website irrespective of the impressions displayed. The psychology being that the visitor is interested in visiting the advertiser’s website and hence the act of clicking on the advertisement. These visitors are targeted visitors.

i. CPL or Cost per lead pays a flat fee for obtaining a consumer lead, such as signing up for a newsletter program

ii. CPS or Cost per sale pays a commission based on a transaction made by the consumer, such as a purchase

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 5-7

SEO (4) Limitations of Study

2010-02-09T08:07:00.001+07:00

Limitations of Study

This study serves as a guideline to search engine optimization and search engine marketing. The inferences derived in Chapter II, Chapter III, Chapter IV, Chaper V and Chapter VI are based on independent research and data gathering. Due to the proprietary nature of search engine relevancy algorithms, the process outlined may not incorporate all possible optimization and spamming techniques. This manuscript specifies guidelines pertaining to these techniques which are valid as of October 2005. As search engine technology evolves, many of the specified optimization techniques may be rendered as spam by search engine companies.

The study should be used to enhance knowledge relative to the subject so that the reader can identify and concentrate on specific optimization techniques. Internet Marketing Terms Before one considers the potential of search engines as a marketing tool, one should become acquainted with internet marketing. Internet marketing like any other marketing is based on the basic principle of marketing – Make a sale to the consumer.

The key terms associated with internet marketing are:

1. Visitor: Internet users who visit a website

2. Targeted visitor: Visitors to a website who are interested in what the site has to offer

3. Publisher: Any individual/organization that offers advertising space on the site

4. Advertiser: Any individual/organization interested in buying advertising space on websites

5. Affiliate: A website that provides internet traffic to another website in return for a commission in sales

6. URL: Uniform resource locator is the global address of documents and other resources located on the internet

7. CTR: Click through rate is the number of clicks divided by the total number of impressions of the advertisement over a period of time

8. Above the fold: The portion of the webpage that is viewable in a browser without scrolling

9. Affinity Marketing: Marketing strategies based on established buying patterns

10. Click Tracking: The process of tracking and auditing visitors referred by the publisher’s website to the advertiser’s website. This is done by setting a cookie on the visitor’s browser that records the publisher, the link and the payment rates

Source : SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese hal 11-12

SEO (3) Research Conducted

2010-02-08T21:50:00.005+07:00

Research Conducted

Search engine optimization strategies are based on assumptions which are verified using trial and error. There is no literature on the subject which can claim that following a set model can result in a certain ranking in the results of a specific search engine. The research work for this study was conducted by reviewing relevant literature and applying these techniques to derive a refined process which can be incorporated into the software developmentstages of a website project.

The research conducted enabled the author to gain more exposure to the relevancy algorithms of Google (www.google.com), Yahoo! Search (search.yahoo.com) and MSN Search (search.msn.com) [Chapter II: Search Engines]. A search engine optimization process has been outlined by the author in Chapter III. This process classifies different optimization schemes into techniques that may be applied to individual web pages and the entire website. Search engine spamming strategies have been listed in Chapter IV. These strategies are identified by major search engines as spam and should be restrained to avoid penalty. Chapters V focuses on bid jamming and click fraud which has become prevalent in search engine marketing industry and increases awareness regarding these malpractices.

Source : SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese hal 10-11

SEO (2) Statement of Problem and Study

2010-02-08T21:23:00.003+07:00

Statement of Problem

As more and more web pages are appended to the Internet,

there is a constant need for any B2C merchant to stand out

among competitors in order to attract more and more consumers.

Since an online merchant has to face increasing competition everyday,

the most effective strategy to maximize exposure is by achieving top rankings

in search engine results. Search engines have psychological

relevance against any other channel of online advertising.

The search engine user is looking for desirable information.

There is no better time to present a product or service to a search engine

user more than when one is looking for it.

This psychological factor binding search engine provides a high return on investment [ROI].

This study attempts to identify various techniques

to improve ranking of a website in search engine results.

Purpose of Study

Search engine relevancy algorithms are proprietary.

Due to the mysterious nature of search engine relevancy algorithms,

the process of achieving higher rankings in organic search engine results

cannot be determined using a mathematical or mechanical model.

Different search engines use different factors

to determine relevancy of a webpage with respect to a search query.

Search engine technology is in its evolving phase; hence search engine companies

are constantly classifying various techniques that improve ranking of a web site

in search engine results as spam.

Though major search engine companies do specify what they consider as spam,

many of the minute technical details cannot be ascertained by reviewing

these specifications. A website is penalized if identified as a spamming website.

As a consequence, the website may be assigned a lower ranking or even removed

from the index. The purpose of this study is to identify techniques

which may improve the ranking of a website in organic search engine results,

specify spamming strategies which should be avoided and introduce search engine marketing

paying close attention to publisher and competitor malpractices.

source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese page 2-3

SEO (1) Significance of search engines

2010-02-05T20:11:00.007+07:00

Significance of search engines
The significance of search engines on the internet is analogous to that of operating systems for computers. The inception of search engine technology began with the creation of ARCHIE [1] by Alan Emtage in 1990. Today, search engines have evolved as the most crucial business application on the internet due to its enormous potential to provide highly targeted consumer traffic to business to consumer (B2C) websites. From a marketing perspective it is more affective for an online business to be listed in the first three pages of search engine results than any other form of online marketing.
Few observations that highlight the relevance of search engines are:
1. 84.8% of internet users find websites through search engines [2]
2. 81.7% of internet users read only the first three pages of search results [3]
3. 87.2% of internet users use their favorite search engines to launch their queries [3]
These observations are based on surveys conducted by Graphic, Visualization and Usability center at Georgia Institute of Technology (www.gvu.gatech.edu), iProspect (www.iprospect.com), webSurveyor (www.websurveyor.com), Stratagem Research (www.strategeminc.com) and Survey Sampling International. (www.surveysampling.com). They emphasize key aspects in the behavior of internet users with regard to search engines:
1. Dependability on search engines
2. Trust in search engine results
3. Loyalty to search engines
Search engines have thus become a gateway to gain targeted visitors so much so that search engine optimization and search engine marketing have become the focal point of internet marketing.
source:SEARCH ENGINE OPTIMIZATION AND MARKETING by Binoy Varghese hal 15-17

Total Comment pada Title Post

2010-01-30T11:22:00.003+07:00

Hmmm .. After so long without posting articles about blog eventually with permission god .. I returned to add a bit about the article, finally after searching on google .. Hmmm interesting to see also the article that I can from www.o-om.com .. thank you before I say ..
Let us refer to what I get ..

this time about installing total comment on the post title .. What I mean here is the small icon image plus total comments coincided located next door. To be able to have a view like that very easy way. Just follow the tutorial below:

turn the page "EDIT HTML", then check the "Expand Template Widget" search code like below

<a expr:href='data:post.url'><data:post.title/></a>

if you've met, lived aja Copy-paste all the code below and place it under the code above.

<b:if cond='data:blog.pageType != "item"'>
<img border='0' src='http://1.bp.blogspot.com/_C6KkooKXCEw/SJGzpJXhKoI/AAAAAAAACGw/QZ7IzDBHgFU/s400/icon_comments.png'/>
<a expr:href='data:post.addCommentUrl' expr:onclick='data:post.addCommentOnclick'><b:if cond='data:post.numComments == 1'>1 <b:else/><data:post.numComments/></b:if></a>
</b:if>

finished, I hope can help .. bye2

Motivation (2) your Weakness is your Strength

2010-01-26T22:21:00.002+07:00

This one term can indeed become a reality whether we realize it or not but some people will believe this .. nah it becomes more interesting if you read carefully mario firm quote from below.

This life may be more beautiful, when we celebrate the use of our strengths, rather than to announce our shortcomings and weaknesses as a justification for laziness and the avoidance of work.

Maybe there are more people who complained of weakness than strength grateful. In fact, all our strength has actually there with us as the provision of our birth.

And not a few are people who just ask add a list of weakness as an explanation for the inaction and the failure of his life. As if natural for him if he fails, because he's just blessed with weakness.

In fact, all the people who succeed are individuals who abused the weakness of the same, but choose to behave, think and act beyond all their weaknesses.

They did not complain about weakness. They started all the gluing strength in themselves through the use of whatever weaknesses they have. They did not wait to have the power that should be needed for work.

Do not blame anything to cover up your weakness.

Know that Blaming lack-shortcomings, will not reduce the nature of the deficiency. However, working with whatever power is in you is what makes you a stronger person. Do not you ever forget this, that

"My weakness is used, will be my strength."

Repeat it with a sincere and solemn, whenever doubt breathed into your heart. Did you not notice that there is always blowing anxiety to disrupt kedamaianmu? Do you see anxiety as a bad omen. But instead, it is a sign that you are invited to strengthen and reconcile yourself.

Peace itself is the best foundation for growth from all your strength.

And if you do not reconcile your heart, you're only going to grow menggerahkanmu anxiety. So as soon as possible, Stop complaining about your weakness, and focus to find the usefulness of weakness.

As soon as your weakness find a profitable utility of others and yourself, it becomes your strength.

There is great strength in you that you do not recognize and have not received good attention. And the hidden qualities in yourself that will begin to take shape a stronger, when you use it as a cause for good and progress yourself and your life.

Do not expect that you caused to yourself.

Strength of Alihkanlah complained of weakness, to want power.

remember that, For those who are complaining of weakness, he should not pray for convenience. But pray for strength. Let us just pray for the job based on our strengths. Because if our forces are still small, only a small dipantaskan job for us. So let us pray for strength according to the greatness of what we want.

Motivation (1) I'M NOT salary - CAREER BUILDER IS AWARE AND STAY ON THE PLAN

2010-01-24T21:26:00.004+07:00

Thanks to Mario Teguh golden ways,

caught a glimpse of you in the electronic media, I feel motivated for saying that you provide, with the words you lugas.bagi I qualified enough to make reference in my life, with that I feel could be a personal kuat.oleh so I really wanted to share with brothers and sisters we then I make your writing to an English version. but I still maintain the quality of your writing. thank you before I say

You are a careerist.

Careerist is someone who makes his career as a journey up the conscious and planned to achieve the quality levels of a brilliant life.

And you, the salary would not be a zombie. Because, Salary Zombie is someone who actually are in the same association with the careerist, but the work without awareness and plans to achieve anything - except to receive a salary.

Please you remember, that the You become what you regularly do. And The size of it so you are determined by the size of your sincerity in that order.

Just because we already have a job, we do not automatically become a person who succeeded in making life prosperous, happy, and brilliant. We must be conscious and serious about building a good career, through our work now.

Seriousness career is the quality of one's consciousness to remain in the journey that has designs as the way to the brilliance of his career.

The size of your results - in any field, is determined by the quality of your consciousness up the planned steps that gradually strengthen and elevate you. A serious careerist to make his best contribution to the organization where he served, and determined to win in the face of difficulties and challenges of responsibility, he replied; and with which he is entitled to receive a good introduction.

If the place where he is serving now recognize negligent in his contribution, he will not reduce the seriousness and quality of contributions, because he knew for certain that if he was not well recognized here, He will be recognized better elsewhere. So he did not measure the seriousness it works, and does not adjust ourselves to the way others appreciate his presence. If other people respect him, so great was doing everything.

If others do not respect him, will get another great hard work, because he must be a professional shine with super performance, that is too good for the environment that do not respect him now, and the star demanded a lot of people to benefit their organizations.

Like all things in our career life, a good introduction to the problem is not likely, but a matter of time. You could not avoid the intensity.

I am a strong friend of his heart, Indonesia is a super person, the seriousness of his work became a model and benchmark for all who become brothers and friends, A model and teach, that

One that does not mean it, really being serious to not serious.

With it, everyone actually being serious in their career.

There are serious to achieve a prosperous career, happy, and brilliant; and there are serious do not care.

Because we can not avoid the seriousness, then why do any of us who choose not serious in building a bright career? Because of this life will make us according to our efforts to make it, then we should have a great picture and beautiful about what kind of life that we are headed in the future. Remind as many people who are in your authority, that people who are not serious in work, be SURE succeeded in making the future of not really appreciate it. You are a super person that Indonesia, who manage and lead within your organization, This make sense in penasehatan you do in building the greatness of life of the people

Please you remember that, Not a lack of knowledge that hinder our success, but not enough action. Hopefully tomorrow the sun Monday as assisting you in showing the beauty of all your potential, long awaiting its use, in the act of courage for your willingness to make the Lord, as the supreme leader for the glorification of your life. Let us remain brothers and friends in the roles that trust for the glorification of one another.

Mario Teguh
Founder | MTSuperClub | 081-211-56900 | For The Happiness Of Others | Jakarta

source : http://www.facebook.com/notes/mario-teguh/mario-teguh-golden-ways-gajiku-bukan-aku-pembangun-karir-yang-sadar-dan-tetap-pa/241198654404?ref=mf

Programming languages and environments

2010-01-08T22:44:00.002+07:00

The use of HTML programming languages extend beyond the capabilities of the Web. They are used to write software, process web forms, fetch and display data, and perform all kinds of advanced functions. It is difficult to talk about these languages without getting into too much technical jargon, but here is an attempt. What follows is a brief guide to some of the more common languages in use on the Web today.

CGI (Common Gateway Interface) refers to a specification by which programs can communicate with a Web server. A CGI program, or script, is any program designed to process data that conforms to the CGI specification. The program can be written in any programming language, including C, Perl, and Visual Basic Script (VBScript). In the early days of the Web, CGI scripts were commonly used to process a form on a Web page. Perl is popular with Google, and is also the language of the Movable Type blog platform.

Active Server Pages (ASP): Developed by Microsoft, ASP is a programming environment that processes scripts on a Web server. The programming language VBScript is often used for the scripting. Lightweight programs can be written with this language. Active Server Pages, end in the file extension. Asp. For an example, check out the Databases and Indexes at the University at Albany Libraries.

. NET framework: Also developed by Microsoft, this development framework is a more powerful one than ASP for writing applications for the Web. Programming languages include C + and VB.Net. ASP.Net is a related environment, producing pages with the file extensions. Aspx. The Microsoft site is a good example of a site created with the. NET framework.

PHP: This is another server-based language. It is frequently the language used to write open source (eg, non-profit, community-created) programs found on the Web, including MediaWiki (the software that runs the Wikipedia), and the popular blog software WordPress. While PHP functionality can be installed on Windows servers, it is native to the Linux server environment and commonly used there.

Java / Java Applets: Java is a programming language similar to C + +. Developed by Sun Microsystems, the aim of Java is to create programs that will be platform independent. The Java motto is, "Write once, run anywhere." A perfect Java programs should work equally well on a Windows, Apple, Unix, or Linux servers, and so on, without any additional programming. This goal has yet to be realized. Java can be used to write applications for both Web and non-Web use.
Web-based Java applications are usually in the form of Java servlets. These are small Java programs fetched from within a Web page that can be downloaded from a server and run on a Java-compatible Web browser. A Web page that links to a Java servlet has the file extension. Jsp.

JavaScript is a very popular programming language created by Netscape Communications. Small programs written in this language are embedded within a Web page, or fetched externally from within the page, to enhance the page's functionality. Examples of JavaScript include drop-down menus, image displays, and mouse-over interactions. The drop-down menus on the site of the UCLA Library shown below are a good

XML: XML (Extensible Markup Language) is a mark-up language that enables Web designers to create customized tags to provide functionality not available with HTML alone. XML is a language of the data structure and exchange, and allows developers to separate form from content. With XML, the same content can be formatted for multiple applications. In May 1999, the W3 Consortium announced that HTML 4.0 has been recast as an XML application called XHTML.

AJAX stands for Asynchronous JavaScript and XML. This langauge is used to create interactive Web applications. Its premise is that it sends data to the browser behind the scenes, so that when it is time to view the information, it is already "there." Google Maps is a well-known example of AJAX. A different kind of example can be found with SurfWax LookAhead, an RSS search tool that retrieves feeds as you type your search.

SQL (Structured Query Language): This is a language that Focuses on extracting data from databases. Programmers write statements called queries that retrieve data from the tables in the database. Some Web sites extensively or are created entirely from data stored in database tables. You can often tell that a SQL query has produced data on a page by the presence of a question mark (?) And a record number in the URL, as the example below illustrates.

source http://www.internettutorials.net/www.asp

Anatomy of a URL in World

2010-01-08T22:23:00.004+07:00

This is the format of the URL:

protocol: / / host / path / filename

For example, this is a URL from the site of the U.S. Senate of a live video stream sent by a camera pointed at the U.S. Capitol:

http://www.senate.gov/general/capcam.htm

This is typical of the URL addresses hosted in domains in the United States. The structure of this URL is shown below.

Protocol: http

Host computer name: www

Second-level domain name: Senate

Top-level domain name: gov

Directory name: general

File name: capcam.htm

Note how much information about the content of the file is present in this well-constructed URLs.
Several top-level domains (TLDs) are common in the United States:

com---->commercial enterprise

edu---->educational institutionU.S.

gov---->government entityU.S.

mil---->military entity

net---->network access provder

org---->usually nonprofit organizations

Additional domain names were approved in November 2000 by the Internet Corporation for Assigned Names and Numbers (ICANN):. Biz,. Museum,. Info,. Pro (for professionals). Name (for individuals),. Aero (for the aerospace industry ), and. coop (for cooperatives). ICANN continues to investigate proposals for additional addding domain names. In the Meantime, unconventional domain names have been marketed outside of the system, for example,. Tv for sites that offer content similar to television broadcasts.
In addition, dozens of domain names have been assigned to identify and locate files stored on servers in countries around the world. These are referred to as country codes, and have been standardized by the International Standards Organization as ISO 3166. For example:

ch---->Switzerland

de---->Germany

jp---->Japan

uk---->United Kingdom

As the technology of the Web evolves, URLs have become more complex. This is especially the case when content is retrieved from databases and served onto Web pages.

source http://www.internettutorials.net/www.asp

Web Terms

2010-01-08T22:11:00.004+07:00

Hypertext and links: the motion of the Web

The operation of the Web relies primarily on hypertext as its means of information retrieval. Hypertext is a document containing words that connect to other documents. These words are called links and are selectable by the user. A single hypertext document can contain links to many documents. In the context of the Web, words or graphics may serve as links to other documents, images, video, and sound. Links may or may not follow a logical path, as each connection is created by the author of the source document. Overall, the Web contains a complex virtual web of connections among a Vast number of documents, images, videos, and sounds.

Pages on the Web

The backbone of the World Wide Web are its files, called pages or Web pages, containing information and links to resources - both text and multimedia - throughout the Internet. Web pages can be created by user activity. For example, if you visit a Web search engine and enter keywords on the topic of your choice, a page will be created containing the results of your search. In fact, a growing amount of information found on the Web today is served from databases, creating temporary Web pages "on the fly" in response to user searches

Retrieving doucuments on the Web: The URL and Domain Name System

URL stands for uniform resource locator. The URL specifies the Internet address of a file stored on a host computer, or server, connected to the Internet. Web browsers use the URL to retrieve the file from the server. This file is downloaded to the user's computer, or client, and displayed on the monitor connected to the machine. Because of this relationship between clients and servers, the Web is a client-server network.

Every file on the Internet, no matter what its protocols, has a unique URL. URLs are translated into numeric addresses using the domain name system (dns). The DNS is a worldwide system of servers that stores location pointers to Web sites. The numeric address, called the ip (internet protocol) address, is actually the "real" URL. Since numeric strings are difficult for humans to use, alphneumeric addresses are employed by end users. Once the translation is made by the DNS, the browser can contact the Web server and ask for a specific file located on its site.
For example, 207.46.192.254 is also http://www.microsoft.com/.

source http://www.internettutorials.net/www.asp

What is the World Wide Web

2010-01-08T22:01:00.004+07:00

This tutorial covers the basics of the World Wide Web, with a focus on technical aspects.

World Wide Web is a system of Internet servers that supports hypertext to access several Internet protocols on a single interface. World Wide Web is often abbreviated as the Web or www.

World Wide Web was developed in 1989 by Tim Berners-Lee of the European Particle Physics Laboratory (CERN) in Switzerland. The initial purpose of the Web is to use hypertext network to facilitate communication among its members, which is located in several countries. Word soon spread beyond CERN, and the rapid growth in the number and developers and users occurs. In addition to hypertext, the Web began to include graphics, video, and sound. The use of the Web has reached global proportions and has become a decisive element of human culture in a remarkable short period of time.

In order for the Web can be accessed by anyone, some agreed standards must be followed in the creation and delivery of content. Organization leads efforts to standardize the Web is the World Wide Web (W3C) Consortium. Look at the W3C Consortium Web site to get an idea of its activities. Many technical material because, after all, the Web is a technical phenomenon.

Web Protocols
The simplicity of the Web comes from the fact that many individuals may be contained in the protocol a Web site. Internet protocol that allows a series of rules for communication on the Internet intermachine. Here are some of the protocols that can be experienced on the Web:

HTTP (HyperText Transfer Protocol): transmits hyptertext over networks. This is the protocol of the Web.
E-mail (Simple Mail Transport Protocol or SMTP): distributes e-mail messages and attached files to one or more electronic mailboxes.
FTP (File Transfer Protocol): transfers files between an FTP server and a computer, for example, to download the software.
VoIP (Voice over Internet Protocol): allows delivery of voice communications over IP networks, for example, phone calls.

source http://www.internettutorials.net/www.asp

How to Register Blog to Search Engines

2009-12-21T22:17:00.002+07:00

For the newly created blog is usually not directly indexed in search engines or search engines such as Google, Yahoo, MSN and others. To have your blog's name can appear on search pages like Google, Yahoo, MSN and others. Then you need to register your blog on search engine tsb. Although this approach does not guarantee you can blog directly indexed, but this way, you can blog more diprioritaskan.cara this will help ..

On the Internet there are so many search engines but the most widely used are Google, Yahoo, and MSN. Here are the steps to register your blog to search engines.

Subscribe to Google

1. Visit http://www.google.com/addurl/

2. Then you will be asked to fill in your blog data
URL: fill with your blog address. For example, http://unomo-tutorial.blogspot.com/ Comments: The contents of the keyword or description of your blog Optional: Enter the text you looked at the box
3. If you already click Add URL

Sign up for Yahoo

1. Visit https: / / siteexplorer.search.yahoo.com / submit2. Login with your yahoo id.3. Click the Submit a Website or Webpage4. Enter your blog address and click Submit URL

Sign up for MSN

1. Visit http://search.live.com/docs/submit.aspx2. Enter the text shown in the image and the content of your blog address3. If you already click Submit URL. Done

Sign up for more than 40 other search engines

1. Visit http://www.submitexpress.com/
After you register, you must wait several days for search engines to index your blog. To check whether the blog you've indexed or not. Type site: namabloganda.com the search box. For example: site: http://unomo-tutorial.blogspot.com/

source : www.hermanblogtips.blogspot.com

Tutorial Blogger how to install the Meta Tag Keyword and description on Blogger

2009-12-21T21:35:00.003+07:00

There are many SEO techniques that can be applied to optimize your bloggers. Like to build backlinks, optimize content, install meta tags, and sign the blog to the directory or search engine. of all the above techniques, the easiest way is to apply meta tags installed. Place the meta tag on the blog just like to give identity to our blog. Purpose is to make search engines more easily recognize the contents of our blog. Since the first time that the crawl or traced on our blog title is part blog, so it would be nice if we attach a description or keywords associated with the contents

of our blogall right follow me now..hahahhaa

1. Open blogger. Layout -> Edit HTML

2. Put the script below meta tag under the code <title><data:blog.pageTitle/></title>

<meta name="description" content="description blog"/>
<meta name="keywords" content="keywords"/>
<meta name="robots" content="index follow"/>

Replace red printed writing in accordance with the following explanation:

description blog : explanation of your blog. Example: "tutorials make blogs for bloggers". Try the sentence no longer than 150 characters

keywords : content with a keyword or keywords related to your blog. Example: "blogger tips, blogger tutorial, tutorials blog". Try not to repeat more than 1 word 3 times and did not fill the keywords that are not relevant to the content of your blog. For example your blog is about travel and then you give the keyword "free download, nude photos, video porn" which is popular on the internet keyword. Because this will be considered spamming.

index follow means asking for spiders to index or browse the links on the page blog. If you do not want spiders to index the link on your blog page. Use the command "noindex nofollow".

3. Save Template. Done.

hopefully helpful

source : http://hermanblogtips.blogspot.com

Difference between Adsense and Adwords

2009-12-21T20:58:00.002+07:00

Google Adsense

Hmmmm .... Program affiliate internet business is very popular in the online world present. Everyone can participate to advertisers for google with easy terms and fast, just by placing Google ads on their sites. Method commission pay per click (PPC), to make money from google is much simpler methods and highly liquid, unlike other affiilasi, which requires us to sell something new get a commission. Google Adsense has brought a new revolution in internet business, This has resulted Vocational millionaire online without having to look for big investors as the company's usual dot-com companies of Silicon Valley.

Google Adwords

Before getting to know more about Google Adsense as well, a little beforehand will reviewed Google Adwords which is the origin of the birth of Google Adsense. Google Adwords is a program Google offers advertising to the site owners who want to promote site, by displaying the advertiser's site link on the search results for keywords (keywords) specific. Example: if we do a search on google with keywords such as tutorials, then other than the search results, in the quarter on the right will appear Sponsored Links / Sponsor Message. Of course, the advertisers will be charged a fee depending on the popularity chosen keywords.

How we can get from google adsense

Commission we get from google adsense a few kinds, depending on the ads placed on our site, Google will place ads in accordance with the content / site content Pay-per-click price itself is determined by how expensive keyword appreciated by Adwords advertisers, such as a keyword may only be appreciated Tutorial 0.5 dollars per click, but the keywords such learning can be valued up to 30 dollars per click. Key words high value is what is called the High Paying Keyword (PPC). Sites with specific topics for the word keyword (keyword) is a specific niche sites.

Imagine if we could make a site visited by 1000 people per day, and assuming there are 10% commission click on the ads with 1 dollar per click, then a day sites It has produced 100 dollars / day or 3000 dollars per month. Not bad right, much more higher than fresh graduate salary. If I had 10 similar sites, calculate aja own income. In Indonesia alone, there were some people who won the commission above $ 10,000 a month, which can have many thousands of dollars, let alone the only hundreds.

SEO Research Conducted and Internet Marketing

2009-12-18T23:05:00.003+07:00

Research conducted

Search engine optimization strategy based on assumptions are verified using a trial and error. There is no literature on the subject which can claim that the model can generate a set of a certain rank in certain search engine results. Research work for this study was conducted by reviewing the relevant literature and apply these techniques to obtain smooth process that can be incorporated into the development stages of a software project website.

Internet Marketing

TermsBefore one considers the potential of search engines as a marketing tool, one must become acquainted with internet marketing. Internet marketing like any other marketing based on the basic principles of marketing - Making sold to consumers.

Key terms related to internet marketing are:

1. Visitor: Internet users who visit this site

2. Targeted Visitors: Visitors to the website who are interested in what the site has to offer

3. Publisher: Any individual / organization that offers advertising space on the site

4. Advertisers: Any individual / organization interested in buying advertising space on your website

5. Affiliate: A web site that provides internet traffic to another website in exchange for sales commissions

6. URL: Uniform resource locator is the global address of documents and other resources located on the Internet

7. CTR: Click through rate is the number of clicks divided by the total number of ad impressions during the period of time

8. Above the fold: The web pages can be viewed in a browser without scrolling

9. Affinity Marketing: Marketing strategies based on buying patterns established

10. Click Tracking: The process of tracking and auditing visitors referred by the publisher of the Web site to advertisers. This is done by setting a cookie on the visitor's browser is recorded publishers, links and the level of payment

Internet advertising pricing model

At the lowest level, internet marketing can be classified into three pricing models. They are CPM - Cost per millimeter, CPC - Cost per click, and CPA - Cost per acquisition.

This model is the behavior shown by the visitors on the publisher's website.

1. CPM or Cost per millimeter is the cost per 1,000 ad impressions shown on publisher's website

2. CPC or cost per click is a cost paid by the advertiser when a visitor to a Web site publisher clicks on the ad and arrived at the advertiser's Web site regardless of impressions displayed. Psychology is that visitors are interested to visit the advertiser's website and click on ads because of action

3. CPA or Cost per acquisition is generally a commission paid by the advertiser for behavior on the advertiser’s website by a targeted visitor resulting in an action desired by the advertiser. This is a direct marketing model and takes different forms, most popular of which are:i. CPL or Cost per lead pays a flat fee for obtaining a consumer lead, such as signing up for a newsletter programii. CPS or Cost per sale pays a commission based on a transaction made by the consumer, such as a purchase

source Search Engine Optimization and Marketing by Binoy Varghese (Master of Science in Computer Science)

Tutorial SEO Statement of problem and Purpose of Study

2009-12-18T22:32:00.003+07:00

Thanks to Binoy Varghese (Master of Science in Computer Science) who has shared his knowledge to us ...very importance of the internet search engine is analogous to the operating system for computers. Operation of search engine technology begins with the creation ARCHIE [1] by Alan Emtage in 1990. Today, search engines have evolved as the most important business applications on the Internet because a great potential to provide highly targeted traffic to consumer business to consumer (B2C) website. From the perspective is more affective marketing for online business to be listed on the first three pages of search engine results than other forms of online marketing.

Several observations highlight the relevance of search engines is:

1. 84.8% of Internet users find sites through search engines

2. 81.7% of Internet users read only the first three pages of search results

3. 87.2% of Internet users use their favorite search engine to launch their queries

This observation is based on a survey conducted by the Graphics, Visualization and Usability center at Georgia Institute of Technology (www.gvu.gatech.edu), iProspect (www.iprospect.com), webSurveyor (www.websurveyor.com), Stratagem Research ( www.strategeminc.com) and Survey Sampling International. (www.surveysampling.com). They emphasize the key aspects in the behavior of Internet users in connection with the search engines:

1. Rely on search engines

2. Trust in search engine results

3. Loyalty to search engines

The search engine is very important presence of a gate to get targeted visitors so that search engine optimization and search engine marketing has become the focal point of Internet marketing today.

Problem Statement

Because every time, every time more and more web pages are added to the Internet, there is a constant need for every B2C merchants to stand between competitors in order to attract more consumers. Because online merchants have to face increased competition everyday, the most effective strategy to maximize the exposure is to achieve top rankings in search engine results. Search engines have a physiological relevance of the other channels of online advertising. The search engine users search for desired information. There is no better time to present the products or services to search engine users more than when someone is looking for. This psychological factor binding search engine provides a high return on investment [ROI]. This study tries to identify the various techniques to improve website ranking in search engine results.

Study Objectives

The relevance of search engine algorithms are proprietary. Because of the mysterious nature of search engine relevancy algorithms, the process of achieving a higher ranking in organic search engine results can not be determined using a mathematical or mechanical models. Different search engines use a variety of factors to determine the relevance of a web page in connection with the search query. Search engine technology in the developing phase, so the search engine companies are always classify the various techniques that can improve your website ranking in search engine results as spam. Although the companies major search engines do to determine what they consider to be spam, a lot of minute technical details can not be ascertained by examining this specification. Site is punished if identified as a spam site. As a result, the website may be assigned a lower rank or even removed from the index. The purpose of this research is to identify techniques that can improve website rankings in organic search engine results, spamming determine strategies to avoid and search engine marketing malpractices publishers introduced carefully and competitors..

source Search Engine Optimization and Marketing by Binoy Varghese (Master of Science in Computer Science)

Tutorial adsense Terms google adsense (2)

2009-12-17T23:17:00.002+07:00

Adsense for search

Other than advertising, adsense publishers can also install our site form their search box. This form is called Adsense for search. if there are visitors who are searching in the form memnggunakanit. then he will be brought to the search results pages in question. as well as link units, publishers will receive one entry when there are ads in that page is clicked.
Publiser records may install a maximum of only 2 pieces form adsense for search on one page ... but it is also not allowed publishers to set up a search form from the other side...

Referrals

Is one of the income from adsense for publishers. publisher can make a referral ads, either in the form of banners or text, they our site, to remember this type of advertising isCPA (cost per action) where the new publisher will be paid if the visitor to click on these ads have a specific action misalnya.iklan adsense referral, visitors who clickthe ad will be joined by a new google adsense to generate income for the publisher if these visitors reach $ 100 within 6 monthsat the moment I write this article. there are 3 types of referral ads, that is adsense, AdWords, and Firefox.

Chanennel

Chanennel is a kind of label that can be given to the ad units units.link adsense for search and referrals. one ad unit may have more than one and vice versa, one label can be used.for more than one ad units. google adsense at page report, the results will be grouped according to the report chanels, so the use will be very easy chanels publishers to analyze the performance of their adsense.
Generally publisher will give the name of the same channels on the ad units are there on one site. if you want more detail, legitimate saja.untuk provide a different channelfor each fi ad units each site, to remember, the maximum number of channels which currently diperolehkan is 200 pieces.....

Page Impressions

Is the number that shows how many times a page containing as units opened by the visitor, its value is not affectedby the quantity of existing ad units on the relevant pages

Tutorial Blogger How to make Banner Box

2009-12-16T22:01:00.003+07:00

1. First, go to the Edit Html page, then enter the following CSS code under the code <b:skin><![CDATA[

#Box-Banner-ads {
margin: 0px;
padding: 5px;
text-align: center;
}
#Box-Banner-ads img {
margin: 0px 4px 4px 0px;
padding: 3px;
text-align: center;
border: 1px solid #c0c0c0;
}
#Box-Banner-ads img:hover {
margin: 0px 4px 4px 0px;
padding: 3px;
text-align: center;
border: 1px solid #333;
}

2. then create new page elements of your stay .. then enter the code below.

For the number of ads you live add or subtract according to the code below. Do not forget to replace the red with your own URL address.

hopefully not wrong.

source http://www.o-om.com

Tutorial adsense Terms google adsense (1)

2009-12-16T20:06:00.005+07:00

For friends who are new to google adsense may not be too familiar with the term is often usedso in this article does no harm if we learn the meaning of the term first termbefore learning more about google adsense.

1.Publiser

is a person or site owners who have joined with google adsense and he's put adsense ads on their site

2.Ad units

which is advertising itself daari adsense ad Units consist of several types and sizes, the most common is a form of textand when user clicks on this ad units, so if valid will earn publiser accordance with the CPC values .. there are few rules hereie in one page, publishers are only allowed to set up three ad units.

3.link Units

Link Units almost the same as ad units, only the format is similar to the usual format of the menu we find in weeb siteswhich distinguishes the Ad Link Units Units is at the user clicks on this adthen he will be directed to the search results page on google search engine. This is the Publisher will earn if the user clicksAd Units one contained in the web page .. Units with this link proved to produce more revenue than ad units in ordinary ...with records in one page only in publiser sites allowed to install one link units only.

4.Adsense For Content

that the intention here is to put Adsense ads within a page.Ads that appear are the ads that are related to the contents page. or call using the concept of Contextual.ad units and link Units are included in this adsense for contentAdsPada alternate adsense for content. ads will not always appear.

because it is stock-related advertising is up or the sitegoogle can not predict what the content of those sites. presented this happens, by default. shown is the public service ads or often familiar with the termPSA (Public service ads). because the type of donation. then if you click on these ads will not produce anything for the publisher

well to overcome, Google allows us to set up alternate ads, the ads if the unit can not perform, then that will appear is advertising alternative tersettinginside ...

a Flash Animated Label cloud for blogger

2009-12-14T21:55:00.004+07:00

another one of my tutorial....

name label cloud animation, what's that animated label cloud .. for example I have a label that can be circled very interesting indeed for the try .. especially not so difficult to try ... we started it .. properly follow the well ...

> Go to your blog Dashboard

> Click the Layout

> Then select Edit HTML

> Put a check in "Expand Widget Templates"

> Find the code below:

<b:section class='sidebar' id='sidebar' preferred='yes'>

> Once found, place the following code under this code:

<b:widget id='Label1' locked='false' title='Kategori' type='Label'><b:includable id='main'><b:if cond='data:title'><h2><data:title/></h2></b:if><div class='widget-content'><script src='http://halotemplates.s3.amazonaws.com/wp-cumulus-example/swfobject.js' type='text/javascript'/><div id='flashcontent'>Blogumulus by <a href='http://www.roytanck.com/'>Roy Tanck</a> and <a href='http://www.bloggerbuster.com'>Amanda Fazani</a></div><script type='text/javascript'>var so = new SWFObject("http://halotemplates.s3.amazonaws.com/wp-cumulus-example/tagcloud.swf", "tagcloud", "240", "300", "7", "#ffffff");// uncomment next line to enable transparency//so.addParam("wmode", "transparent");so.addVariable("tcolor", "0x333333");so.addVariable("mode", "tags");so.addVariable("distr", "true");so.addVariable("tspeed", "100");so.addVariable("tagcloud", "<tags><b:loop values='data:labels' var='label'><a expr:href='data:label.url' style='12'><data:label.name/></a></b:loop></tags>");so.addParam("allowScriptAccess", "always");so.write("flashcontent");</script><b:include name='quickedit'/></div></b:includable></b:widget>

> Click SAVE TEMPLATE

> Done

Description:

* Width: 240px

* Height: 300px;

* Backgrund Color: White

* Text color: gray

* Font Size: "12"

Change the Width and Height size:

var so = new SWFObject("http://halotemplates.s3.amazonaws.com/wp-cumulus-example/tagcloud.swf", "tagcloud", "240", "300", "7", "#ffffff");

Width: 240px

Height: 300px

Change the background color:

var so = new SWFObject("http://halotemplates.s3.amazonaws.com/wp-cumulus-example/tagcloud.swf", "tagcloud", "240", "300", "7", "#ffffff");

Background color: # ffffff (White)

Changing the text color:

so.addVariable("tcolor", "0x333333");

Text Colors: 333,333 (Gray)

Change the font size:

so.addVariable("tagcloud", "<tags><b:loop values='data:labels' var='label'><a expr:href='data:label.url' style='12'><data:label.name/></a></b:loop></tags>");

Font Size: "12"

source bloggerbuster

Benefits SEO

2009-12-09T22:12:00.001+07:00

The benefit is to index the search engine and index it in the first page or first rank .... so people looking for relevant information. Of course you do not need to advertise more (meaning cost) alias free. And from the page that people will click on the link to your website. And this is where the main traffic, visitors, to your blog will increase even beyond the expectations you can have thousands of people every day. obviously this is very beneficial for us if we've put google adsense ... with the conclusions of our blog will be more and more visited because of the ratings that we have ...... this is where the fun level to play SEO ...... imagine what we get from here, obviously dollars will flow into our bank account ....

What is SEO

2009-12-09T21:36:00.002+07:00

From all points of view search engines, Search Engine Optimization is the process of making web pages easy to find, easy to crawl and easy to categorize. From the perspective of webmasters, Search Engine Optimization involves not only that, but also to make the page a high ranking for a particular keyword or search term.To produce relevant search results, search engines have to keep their ranking algorithms secret. As a webmaster and search engine optimization professionals to learn to predict the behavior of search engines, search engines must evolve and update their algorithms to stay always one step ahead of the smartest webmasters and SEOs who, if they want their results are still relevant

SEO Offpage Optimization

2009-12-04T23:49:00.000+07:00

Offpage opitimiztion is the process of building link popularity through getting inbound links. Some places to get links from are ...

Web Directory - Submit to both paid and free directories.

Reciprocal Links - Find websites that offer relevant content and then ask to exchange links with those sites.

Articles - Write articles about products or services offered on the website and submit articles to various article publishing sites on the web. Be sure to include a link to the product or service on your site.

Press Releases (PR) - Similar to writing articles. Press releases can be submitted to places like PRweb and PRleap. They then can be taken by other news sites, including Google and Yahoo news.

source : forums.seo.com

SEO Onpage Optimization

2009-12-04T23:46:00.001+07:00

To optimize the pages of a website and keyword-targeted search terms should be placed in various areas of the page.

Title Tag - Enter a search term in the title tag is targeted without putting.
Meta Description - While meta descriptions may not be much effect on actual rankings a good explanation with a targeted search terms will appear as the description that accompanies the link to your site in search results.

Page Content - Write content for people who might be visiting the site and did not focus on trying to get the targeted search term in the content certain amount of times. Writing naturally and keep the search terms in mind when writing it.

Title and Alt Attributes: Attributes are found in the images and links. Include the search term in this attribute.

Anchor Text Links - search terms must be included in the link anchor text. Do not stuff with keywords links but includes only one or two main keywords in the anchor text. The keywords should be related to a page that pointed to a link and not the pages found on the links.

Tutorial Blogger Who is tracing our article

2009-11-29T23:32:00.002+07:00

This one I can be a good site results from cyberspace haunts hahahahahsitus .. what I mean he is www.copyscape.com This site aims to find out who had plagiarized an article on our blog. The way is easy, do not need to sign up, stay put the address / URL of your blog keep push the button "GO" wait a minute .. Abracadabra comes after that anyone who trace our article...

for the free version we can only know some of it, so can not know all the copy paste our blog...

Tutorial Blogger Changing Icon in Address Bar

2009-11-29T22:55:00.004+07:00

If we open a website or blog so often we find there is a picture or icon in the address bar
For you are not satisfied with the icon / picture, you can replace it with a picture in accordance with your wishes...

curious .. hmm but how very easy ... hahahahhaahah

1.) very simple way, namely by making a picture (gif, jpg, ico, etc.) with a size of approximately 24x42 pixels to 32x32 pixels (actual size free really, but let a small file and open process faster)

2.) Edit HTML" trus tempatkan script berikut sebelum kode">go to "Layout -> Edit HTML" trus place the following script before the code </head>

<link href='http://toko-unomo.blogspot.com.gif' rel='SHORTCUT ICON'/>

3.) replace the Red letters with the location where you save the picture You can save drawings in photobucket and also in imageshack..OK it is very simple

source trik-tips.blogspot.com.. thanks before

Tutorial Blogger How to Writing Script / Code in Articles Blog

2009-11-29T22:43:00.003+07:00

There are several ways to write the code into your blog, among others are: two just well .. he, he, he3

1) Use software web design software such as Macromedia Dreamwaver, Microsoft Frontpage, Namao Web Editor. Or it could be a software like Post2Blog etc. blogtools.
Write all the code in the areas of design, then copy the code from the HTML Code area. codes in these areas is the HTML code that must be posted.

2) Do not bother .. is grateful to one of these sites http://centricle.com/tools/html-entities/ insert your code into the box provided, kalo is press the "Encode", then you will get a new script posted on the blog for you. easy and quick it..hahahahahah

Tutorial Blogger Automatic Read More + Thumbnail Image

2009-11-29T22:05:00.013+07:00

Just follow the steps below to make it.. Ok

1. Edit HTML">Log in Blogger> on Dasboard select Layout> Edit HTML

2. Check / Check List used to "expand widget templates"

3. Look for the code </head> then copy - paste the following code before the code

<script type='text/javascript'>var thumbnail_mode = "no-float" ;

summary_noimg = 430;

summary_img = 340;

img_thumb_height = 100;

img_thumb_width = 120;

</script>

<script src='http://coolwebbies.googlepages.com/summarypost.js' type='text/javascript'/>

You also can change the code according to your creativity

summary_noimg = 430; this code to cut / adjust height without images

summary_img = 340; this code to cut / high set with images

img_thumb_height = 100; code for high thumbnailnya image

img_thumb_width = 120; this code for the image width thumbnailnya

4. Now look for the code

<data:post.body/> careful of who was wearing read more automated reply not, usually there are two such code, so choose the first. if you've met a copy - paste the following code and replace with the following code

<b:if cond='data:blog.pageType != "item"'>

<div expr:id='"summary" + data:post.id'><data:post.body/></div>

<script type='text/javascript'>createSummaryAndThumb("summary<data:post.id/>");

</script> <span class='rmlink' style='float:right;padding-top:20px;'><a expr:href='data:post.url'> Read More </a></span>

</b:if>

<b:if cond='data:blog.pageType == "item"'><data:post.body/></b:if>

read more writings there you can change as you wish.. and SAVE

GOOD LUCK..!!!

source http://hitsuke.blogspot.com.... thanks before

Free E-Book Business Vocabulary in Use Advanced

2009-11-25T21:46:00.005+07:00

Hmmm .. more references
This is a self-study reference and practice book for intermediate and advanced learners of the English who need vocabulary for business and professional goals. Business Vocabulary in Use Advanced is a new self-study and practical reference book for learning advanced English vocabulary are needed for business and professional goals. This book has been studied carefully using the Cambridge International Corpus to ensure that the new words and expressions represent 2000 native English speakers actually use. This book consists of 50 units and follows the highly successful format of the English vocabulary used by a range presenationa maerial on lfeft-hand page and practice exercises on the right of the page. The book covers a variety of up-to-date topics and business concepts.

Download
source : tinydl.com

Free E-Book Linux Email

2009-11-25T21:41:00.003+07:00

searching on google can even e-book cool.
This book gives you just what you need to know to establish and maintain an email server. Unlike other approaches related to one component at a time, this book provides step-by-step approach in all server components, leaving you with a complete email server to work for your small business network.

download E-book

source : tinydl.com

SEO article

2009-11-19T23:10:00.002+07:00

Do not try to trick the search engines your web pages higher rankings

Although there are many legitimate search engine optimization (SEO) professionals, many people who tried to think he was like a little more than Google hackers. Using deception techniques to fool search engines to rank your website higher can hurt you in several ways. Because there are many legitimate methods to work with search engines to help users find the information valuable and interesting (which I assume your content!) Why take the risk? Some ways you can get hurt by trying to trick the search engines:

The search engine will penalize you if they catch you, and they are constantly working on new ways to catch people who use deceptive techniques.

If your site visitors think your site as one that uses cheap tricks to attract traffic, you can reduce your credibility with them. What's the point of having a high PageRank and get more visitors if they do not trust and respect you enough to do business with you?

You will have a harder time to find other sites link to you, especially high-quality sites that can help you the most.

One of the special tricks to avoid: do not use "cloaking", a technique that uses dynamic page generation to try to fool search engines into thinking you have a large number of pages linking to your main page, but usually show different content regularly visitors to your site . Search engines know about cloaking, and they have, and probably will continue to develop ways to see through it, and will penalize you for using it.

Trick Simple SEO

2009-11-19T23:00:00.002+07:00

Well no need to elaborate ..

Do not create a few pages than pages long ...

Each additional web pages on your site gives you a little more PageRank power. If you cram all your content into one very long page, you will have less PageRank to work with than if you split things between several pages. Also, if your page is too large, the people who do not have a broadband Internet connection will have to wait a long time for them to download. Research has shown that the pages take too long to download lose readers. However, recent studies have shown more web surfers prefer to scroll through pages rather than click from page to page, so it is important not to break your content too much. Some practical tips:

Limit each page to one topic. In addition to helping with the raw PageRank, this will help you optimize every page for relevant keywords, improve your pages' relevance.

If you have a lot of photos in your content, divide them between the pages. This will help with the download speed for people who do not have a broadband connection.

If you know some of the current page content, but you're having trouble finding it, this may be too long .. all of my

Increase blog traffic without SEO

2009-11-19T22:33:00.003+07:00

You have a blog, must think how to improve our blog so much to visit, especially for those who want to get money from the internet or blogs. This can be achieved by learning and practicing SEO on their blog. However, even though I've tried to make it look easy through the articles to learn SEO on this blog, I found many people who still consider SEO as it is difficult to put into practice

3-2-1.. mulai ha.ha.ha

The Periodic Updating Blog

you feel you can not capture the visitors from the Search Engine, it means you have to "spoil" your blog visitors who took their time to open your blog. In the context of blogging, yes spoil by giving them something to read. Try to update the blog regularly and periodically, with a blog so you have the opportunity to become "must-visit blog" by visitors

Improving the Quality of Your Articles

Do not tell me hard first, the relative quality of the article and not standard. Do not trigger your article did not consider quality and makes excuse to stop blogging, all need learning and conditioning, keep writing and eventually you'll find your writing style, so you know which ones should be changed to improve

Using a Light Themes in Your Blog

Visitors usually do not like the blog that takes a long time to open it. So make sure your blog layout is not too heavy and not too much to install web applications such as tracking systems, hitstat and other applications just for the style-gayaan. The use of JavaScript too much will make your blog to be a slow, especially if you put it crudely. Blog of light is also beneficial visitors who subscribe to the internet connection is not unlimited, such visitors is the potential to become your regular visitors, so they value by reducing the use of their bandwidth for your blog

hmmm .. got here first ..

Tutorial Yahoo Messenger (Know Your IP Address)

2009-11-17T16:50:00.000+07:00

Please try to send any file, eg an image file to your chat friends in yahoo messenger.

- By the time the file transfer process is in progress, then do this.

1. start - run - type CMD - hit enter
2. then the command prompt on the screen currently open, please type, netstat and hit enter.
3. it will be seen a few IP addresses, which are shown below.
example:

netstat">C: \ Documents and Settings \> netstat
netstat">
netstat">Active Connections

Proto Local Address Foreign Address State
Win06v5 TCP: 1045 localhost: 1046 ESTABLISHED
Win06v5 TCP: 1046 localhost: 1045 ESTABLISHED
Win06v5 TCP: 1047 localhost: 1048 ESTABLISHED
Win06v5 TCP: 1048 localhost: 1047 ESTABLISHED

Then note the address has an IP address like these suffixes. IP numbers: 5101 SYN_SENT

Example: 63.21.55.22: 5101 SYN_SENT

YM uses port 5101 to send the file. so if there is a number with the suffix ip port: 5101, then that's the IP address of your address the other person.

Sign up for Google Adsense before

2009-11-17T01:06:00.002+07:00

Sign up for Google AdsenseBerikut Before this blog that you have to prepare as a requirement before registering a blog on adsense

1.Content blog has a language that supports the requirements of adsense. For example English, at least 75% portion, even better if 100%.

2.For new business blog or a new born a few days should not be registered immediately, wait a few weeks. Approximately 10 days .. Usahan article includes a minimum of ten posts, the more the better. Articles in content gradually not all at once, so at least make 2 postings per day.

3. At the time of sign up and wait in approve, try to keep posting every day.

4. Blog using blogspot platform should not use the default template / inherited from blogspot.!! adsense broker later suspected that the blog was intentionally created specifically for showing ads from google adsense. many sites / web-templates free web provides a variety of interesting themes and according to the taste and needs of our blog theme.

Let us wait for the next steps .. don't forget

Search Engine Optimization Firefox add-on

2009-11-15T22:45:00.002+07:00

Applying Search Engine Optimization (SEO) techniques can have a significant impact on where your content displays in search results. When we search for keywords or phrases with Google, Yahoo!, Bing, and others we rarely have the time or patience to look beyond the first few pages. Having your content appear in the first few pages can bring in quite a bit of traffic and more interest than an article buried 30 or more pages down

I wanted to share a SEO tool I recently began to use. The foxy SEO tool Firefox Add-On provides an extensive listing of various SEO tools that you can access directly from your toolbar. Let me provide a few examples.

Once you download the Foxy SEO Tools Add-On and have the toolbar displayed, you can obtain in depth information about any webpage you want. Before using any of the tools, make sure you’re currently on the website you want this information for. I’ll highlight some of the tools below. Each tool can be accessed quick and easy from your toolbar in drop-down links.

Google – Google Backlinks, Google Cache, Google info, Google PageRank and more.

Yahoo! – Yahoo! Backlinks for This Page, Yahoo! Backlinks for this Site, Yahoo! Site Explorer for This Page, Yahoo! Site Explorer for This Site & more.

Others – Bing From Links, Ask Search & more.

Traffic – Alexa, Compete, Google Trends and Quantcast.

Profile – Safety tools (Google Safe Browsing, SiteAdvisor, Spam Blocklist & Web of Trust), Builtwith, Google AdPlanner, SEO moxLinkscape, and more.

Directories – About.com, DMOZ, Google Directory, Yahoo! Directory and others.

Social Media – See which pages are linked to sites such as Delicious, Digg, Google Blog, Google Groups, MySpace, Twitter, Technorati and others.

Network – These tools can be very handy in checking the performance speed and other information related to your site. Check your Performance with Network World Response, Page Loading Test and Ping Test. You can also do a DNS Check, GEO Location, IP Address, My IP information & more.

Miscellaneous – View various information such as CopyScape which shows if contents of a page has been copied anywhere on the net, look at older archived pages via the Internet Archive, Check the WhoIs information for your site and view the page from an anonymous Proxy.

Keyword - Keyword Research, Page Analysis, Domain Name Search, Google AdWords CPC, Google Trend Searches and More.

Tools – Check various web files related to your site, Validate your pages with W3C Standards, Search your text for duplicates and use the Spider Search Simulator to see how a spider sees your content.

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